Manager - Marketing (Leisure & Entertainment)

Shamal Holding is a diversified investment firm that cultivates the extraordinary. Born in Dubai, we curate a unique portfolio of extraordinary investments, experiences and assets to generate meaningful outcomes. The investments we make are strategically chosen and thoughtfully nurtured, mirroring Dubai’s ambition, spirit and energy. As a global investor, asset owner and developer we utilise our resources, know-how and connections, to deliver long-term value, wherever we operate. Our portfolio spans Lifestyle & Entertainment, Destinations, Real Estate, Hospitality, and F&B, including Skydive Dubai, Deep Dive Dubai, XDubai, Dubai Harbour, Kite Beach and more.

As Shamal Holding continues to grow, we’re in search of a Manager – Marketing (Leisure and Entertainment). In this role, you will be responsible for planning and executing integrated marketing initiatives to enhance brand visibility, customer engagement, and commercial performance across Shamal’s Leisure & Entertainment portfolio, including Skydive Dubai, Deep Dive Dubai, and XDubai.

This role supports the translation of marketing strategy into effective execution, working closely with internal stakeholders and external partners to deliver campaigns, content, and experiences aligned with brand objectives and business priorities.

Strategic Support

• Support the Senior Marketing Manager and Head of Marketing in the execution of marketing strategies for the L&E portfolio.
• Translate approved marketing strategies into actionable, channel-specific plans aligned with business objectives.
• Contribute customer, market, and performance insights to support planning and optimisation.

Campaign Management & Execution

• Manage the end-to-end execution of integrated marketing campaigns, including briefing, planning, delivery, and performance tracking.
• Coordinate with internal teams and external agencies to ensure campaigns are delivered on time, within budget, and to brand standards.
• Monitor campaign performance and recommend optimisations based on data, market trends, and customer feedback.

Budget & Resource Management

• Support the preparation and management of marketing budgets for L&E initiatives.
• Track spend against budget and support reporting on marketing effectiveness and ROI.

Brand Management

• Ensure consistent brand messaging, tone of voice, and visual identity across all L&E marketing touchpoints.
• Support brand-building initiatives to strengthen awareness, relevance, and differentiation.
• Oversee the development of marketing materials, ensuring quality, accuracy, and alignment with brand guidelines.

Market Research & Analysis

• Conduct market research and competitive analysis to identify trends, opportunities, and risks.
• Analyse campaign and channel performance, providing insights to improve marketing effectiveness.
• Leverage data and insights to inform decision-making and enhance customer engagement.

Stakeholder Management

• Act as a key liaison between the marketing team and L&E business units, fostering strong collaboration and alignment.
• Manage day-to-day relationships with external agencies and vendors, ensuring delivery of high-quality outputs.
• Engage internal stakeholders to gather inputs, align priorities, and communicate marketing plans effectively.

Content Development & Digital Marketing

• Support the development of engaging content across digital, social, website, and experiential channels.
• Work closely with digital and social teams to ensure content is optimised for target audiences and platforms.
• Support digital marketing initiatives including social media, CRM, website updates, and paid campaigns.

Required Competencies

• Strategic Thinking: Ability to support strategic initiatives and translate them into actionable marketing plans.
• Project Management: Strong organisational and time-management skills to manage multiple initiatives simultaneously.
• Agency Management: Experience working with and coordinating external agencies and vendors.
• Analytical Skills: Ability to interpret performance data and apply insights to optimise marketing activity.
• Communication: Strong written and verbal communication skills, with the ability to collaborate across teams.
• Creativity: Proactive and innovative approach to campaign development and problem-solving.
• Digital Proficiency: Solid understanding of digital marketing channels, tools, and best practices.

Personal Attributes

• Results-driven with a strong focus on achieving objectives and KPIs.
• Adaptable and resilient in a fast-paced, dynamic environment.
• Strong interpersonal skills with the ability to build effective working relationships.
• High attention to detail with strong organisational skills.
• Proactive, self-motivated, and able to work independently while collaborating effectively.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5–7 years of progressive experience in marketing roles, preferably within leisure, entertainment, lifestyle, or consumer brands.
• Experience in developing and executing integrated marketing campaigns across digital and offline channels.
• Experience working in fast-paced, multi-brand environments.
• Exposure to performance marketing, analytics, and insight-led optimisation is preferred.

For more information about Shamal, please visit our LinkedIn page: https://www.linkedin.com/company/shamalholding/

Note:

Due to a high influx of profiles, only shortlisted candidates will be contacted.